Marketing Management Diploma Program

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Although the field of marketing itself is not new, the challenges faced by the industry are significant: globalization, technology, more services versus products, a growing non-profit sector and the pace of change are impacting the field. Marketers today need a much wider variety of skills than those in the past. All organizations require marketing activities to take place and marketing-related positions become more complex as the organization grows. The Marketing Management Diploma Program will provide students with the specialized level of knowledge and increased skills required for this fast-paced and constantly changing profession.

Objectives

  • To provide specialized knowledge and skills necessary for this fast-paced and continually evolving profession

Outcomes

  • Apply marketing knowledge and skills to develop marketing strategies, make marketing-related decisions and solve marketing problems, all of which affect the organization's bottom line

Articulation for Credit

Graduates of the Marketing Management Diploma may be eligible for up to 15 hours of equivalent course credits towards an undergraduate degree at The University of Winnipeg.

Required Courses

Elective Courses

Completion of two of the following courses (72 hours)

AND

Two of the following courses (72 hours)

Additional Comments

Professional Edge Seminars: Completion of five one-day seminars or a combination of one and two-day seminars (35 hours total)