Public Relations Diploma Program (Full-time)

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This program will prepare you to work as a public relations practitioner in a corporate or not-for-profit environment. The courses will provide you with a broad base of PR-related knowledge and skills with an emphasis on best practices, and on current and emerging trends and issues.

Next Intake

September 7, 2010

Outcomes

  • Develop a sound understanding of public relations case methodology to support objective decision-making processes and employ comprehensive analysis tools
  • Employ strategic methods of public relations and communications planning and management
  • Master public relations communications writing including; a well-tooled press kit, news releases, annual reports, newsletters, brochure content, and personality profiles
  • Understand the history, theory and ethics of the public relations profession
  • Work effectively across a spectrum of public relations function and help create organizational effectiveness in an issues-driven environment
     

Articulation for Credit

Articulation for Credit

Graduates of the full-time Public Relations Diploma Program may be eligible for up to a maximum of 30 hours of credit for the following course equivalents when pursuing a degree at the University of Winnipeg:

Articulated as equivalent credit:

  • Introduction to Business l (BUS-1201/3)
  • Fundamentals of Organizational Behaviour (BUS-2103/3)
  • Fundamentals of Marketing (BUS-2210/3)
  • Advertising (BUS-3230/3)

Articulated as unallocated credit:

  • 9 hours of credit to RHET-2000
  • 3 hours of credit to POL-2000
  • 3 hours of credit to BUS-1000
  • 3 hours of credit to BUS-2000

Required Courses

Additional Comments

Start Dates

Fall Intake: September 2010

ACADEMIC CREDENTIALS

Upon successful completion of the full-time Public Relations Program, you will earn two valuable educational credentials: a Public Relations Diploma and a Management Certificate.

PROGRAM FEES

Full-time programs fees include the admission fee, course tuition fees, textbook costs, Adobe Creative Suite CS4 Design Premium software, and membership in the International Association of Business Communicators at www.iabc.com and the Canadian Public Relations Society at www.cprs.ca.

INTERNSHIP

All full-time Professional Studies Programs include an internship opportunity. The internship will help you develop a working portfolio and gain tangible work experience.TRAINING ASSISTANCE AND FUNDING
Manitoba Student Aid
For further information on the Manitoba Student Aid Program, please phone 1.800.204.1685 or visit www.studentaid.gov.mb.ca.

Manitoba Competitiveness: Training & Trade may provide educational training assistance to candidates who meet the following criteria:

  • Are currently receiving Employment Insurance benefits.
  • Have received Employment Insurance benefits in the past 36 months, and are currently unemployed.
  • Have been on Maternity/Paternity leave in the past 60 months and don't have a job to return to.
  • Are eligible for funding through the National Child Benefit Program.

Please contact an Employment Counselor at your local Manitoba Competitiveness: Training & Trade office for further information on the eligibility criteria.

CONTACT INFORMATION

To apply for this program or for more information please contact one of the following people: